MAI4TH is a fragrance born from an embrace and a song. The embrace of a seemingly fragile person—small, delicate, but with an inner strength that transmits itself electrifyingly. At the same time, the French song "Les p'tites jolies choses" resonates, telling of life's small, beautiful moments: a ray of sunshine in winter, the beauty of a gesture, the scent of coffee and toast in the morning.