RHIZOME
Unconventional fragrances for a new generation
YOUNG, FRESH AND FULL OF IDEAS
Meet RHIZOME, an idea of brothers Stefano and Andrea Aschieri, born in 2019. They are not a typical perfume brand, but a way of life.
In a world where niche perfumery has lost its way, they've found their own. They believe the world of luxury perfume needs a refresh. And why? Because young people deserve something authentic. Forget the inflated prices, outdated branding, and false exclusivity.
It's not about complicating life, it's about living it.
At RHIZOME, it's all about staying fresh. We focus on the young audience ignored by big brands. Perfume shouldn't be rocket science, but fun.
When done right, a fragrance isn't just a smell, it's an adventure. It's a memory that burns itself into your mind, a time capsule of emotions. It's time for a new era of fragrance.
